Benchmarking and Competitive Analysis are fundamental ingredients in successful product development.

Optimal provides methodologies for measuring and monitoring key performance characteristics of our customers and relevant competitors’ products and product components.

Our system includes a comprehensive review of design constraints to get optimal results from our measurement and scanning processes. We offer a unique blend of advanced technologies and measurement expertise that provide you with cost effective, rapid solutions.

We can even provide you complete product tear-down to a final build book referenced to cataloged parts and more.

Optimal’s comprehensive competitive benchmarking services allow you to answer these critical questions about a product:

  • What does it look like?
    Component Analysis
  • What’s in it?
    Bill of Materials
  • How was it made?
    Bill of Process
  • What did it cost
    Cost Estimating
  • Why was it designed the way it was?
    Performance Benchmarking

Optimal Specializes in Design and Analytical Benchmarking

Analytical Benchmarking

Our Benchmarking, Reverse Engineering, and Metrology Services offer a complete and comprehensive line of dimensional measurement services for 3D scanning, reverse engineering, 3D digitizing, and non-contact inspection.

bmw-stl bracket

Through Benchmarking, Scanning, Reverse Engineering, and Engineering Services, you get the availability of product geometry (CAD), structural / flow performance data (FEA / CAE / CFD), and manufacturing processes that will help you improve the following:

  • Perform benchmarking and competitive analysis
  • Quantify competitive threats
  • Improve market position
  • Penetration into new or international markets
  • Reduce product development cost for entirely new product
  • Reducing weight
  • Add new features
  • Make products more robust
  • Increase product reliability
  • Improve time-to-market
  • Reduce manufacturing costs

Some of the deliverables you receive include:

  • CAD Data
  • Inspection Reports
  • Visualization Data
  • Parametric Models
  • Solid Models
  • CAE Models
  • Cut sections
  • Loft Surfaces
  • Surface Analysis
  • Rapid Machining Data


Virtual Model Development

Optimal has developed a unique methodology for converting a physical product into a virtual computer model. It involves a high-quality engineering approach where attention to detail is required in all aspects of the process from tear down, scanning, material testing, FE model development.

Optimal Virtual Model Development

Engineering Analysis

Why was it designed the way it was?

Optimal is a pioneer in computer aided engineering analysis having established methods for FEA and CFD back in the 1980’s. Optimal has experience in engineering analysis and optimization of every component in a vehicle as well as entire automobiles.

Cost Analysis

What did it cost?

Optimal offers cost estimating services through our strategic partners. Competitive benchmarking projects can include an cost estimate for individual components of a defined bill of materials. Estimates are well constructed based on the cost of materials, labor, machining time, etc., and can include supplier identification (where it can be derived) as well as an accurate account of cost based on that supplier’s geography and corresponding unique labor, material acquisition rates.

Award Winning Quality Service & Value

Through the application of the latest technology coupled with a highly experienced, trained and efficient staff, Optimal is the Engineering Services provider of choice for many companies. Optimal is the recipient of the Ford Motor Company Technical Silver Partner Award for their CAE Services.

Optimal maintains its ISO-9001:2008, ISO-14001:2004, is a certified Minority Supplier, and is a member of the Michigan Minority Business Development Council (MMBDC). Optimal was the recipient of the Ford Motor Company Technical Silver Partner Award for their CAE Services.